With increased competition from other artists and an influx of user-created digital media, running a professional photography business today is very different than it was even a decade ago. Innovations in technology have created permanent changes in how visuals are made, shared and sold.
It is interesting to look closely at the evolution of many freelance photography businesses, and this is because many of them begin more as a hobby than anything else. Why is that?
Interested in becoming a professional wedding or special event photographer? This is a somewhat competitive industry, so be prepared to bid aggressively on jobs and to need to really “wow” potential customers from the very first meeting.
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Have you ever dreamed of turning your hobby and passion into something that can create extra income and possibly freedom from your daily 9 to 5 job? We probably all have and nothing could be more exciting than to think you could turn a hobby into a career.
It often surprises photographers to learn that there is an enormous difference between commercial and advertising photography. For instance, a commercial photographer frequently finds themselves taking pictures that are intended for use entirely in the retail and wholesale sectors, or in creating images that will be used in sales materials or promotional efforts.
There are few people who have never picked up a quick glance through a “home” or “decorator” magazine, and these are publications full of what many call architectural photography. This is a highly specialized field, but it also encompasses a few different variations.
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Almost everyone has dreamt of “being their own boss”. Why not? It means that you are in complete control of your workday, your pace, and how far your career might take you. Of course, it also means that you are going to have to take care of most of the “details” that are often managed by a few additional staff members. This applies to people in the creative industries just as much as it does to “everyday” businesses too. For the purpose of this discussion we will consider the many factors involved in freelance photography, including the administrative, sales, organizational, and marketing work that is a huge part of the creative work of the professional photographer.
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